Google CEO Eric Schmidt, said a few days ago, the Internet is becoming a breeding ground for false information, and the brand will ensure the accuracy of the information.
Schmidt said: "The brand is the solution, not the trouble. It can help users identify true and false." Last Friday, CNN users in the iReport users to create their own news Web site posted a false news, said Joe Jacobs as a result of "chest pain, shortness of breath," was taken to hospital. The news not only led to the decline in Apple's stock price, but also led to media reports about the authenticity of the Internet discussion.
For the National Association of Advertisers (hereinafter referred to as "ANA") against Google, Yahoo search advertising, Schmidt said: "To say that we are in, please correct to accuse us of. Perhaps there is a lot less than we are, but it does not exist You have any of the accused. "
September 7, ANA has sent a letter to the Ministry of Justice, said the Google deal, Yahoo would control 90% of the two search market share, which could undermine fair competition in the market and reduce consumer choice and increase the cost of advertising advertisers. Due to strong opposition from all sides, Google and Yahoo have agreed to a stay of execution of the agreement.
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