UBS Securities analyst Schuchert this ((Ben Schachter) Thursday lowered the overall goal of the Internet company's stock price, forecast weak economic outlook will display advertising and search advertising business suffered heavy losses, but the latter hit less.
Schuchert down today, the Google, Yahoo, eBay and ValueClick's 12-month target price at the same time on the Internet industry is expected to cautious about the prospects. He Google 12-month target price from 700 U.S. dollars down from 525 U.S. dollars, Yahoo down to 28 dollars from 20 U.S. dollars, eBay down from 28 dollars to 18 U.S. dollars, ValueClick from 13 U.S. dollars down from 8 U.S. dollars. Over the next few weeks, one after the Internet company will release its third quarter financial results.
Schuchert, in its study of the Internet Corporation for the fourth quarter of the expected business performance and pointed out that September's weak performance in the third quarter as a whole will be affected. Under normal circumstances, in the fourth quarter of the consumer related companies to advertise their products and services up to the season.
The report predicts that seven or eight on the two Internet companies can be shown, but the poor performance in September; all Internet companies will be affected, but Google is relatively good. In search advertising business with the help of Google is expected in the third quarter performance is likely better than other companies, but slightly below consensus analyst expectations, partly due to the U.S. dollar.
Schuchert said, in the third quarter showed a weak advertising market, so the Internet company's first quarter performance is expected to take a more cautious approach. eBay recently announced in advance in the third quarter financial report showed that the company had previously expected revenue in the low-end, due to weak consumer spending and exchange rate losses suffered.
Schuchert expected in the fourth quarter of next year and even the United States will start to reduce advertising budgets; the only bright spot is that although the macro-economic environment is bound to go soft on the online and offline advertising have an impact, but the advertisers will be in a To the increasing degree of online advertising.
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