Rumors: Google will test in-game ads

SAN FRANCISCO Oct. 8, according to foreign media reports, Google plans to announce Wednesday that the introduction of "in-game advertising" test version of the technology in the pages of the game in place relevant ads.

With Google Adsense ads can be matched with the content of the site, "built-in game ads" can also place ads based on audience. For example, young men targeted ads will be placed on sports and action games, advertising itself may be the need for players in the game before the start of the end of the clearance or after a period of watching the video.

Google senior product manager Christian Oestlien said that the "built-in game ads," advertisers to target users with "another way."

For a long time, the outside world has been looking forward to Google to enter the game in the field, it can also resist advertising network by the current economic recession. Earlier in 2007, Google acquired small-game advertising company Adscape Media, less than a year, Microsoft has acquired game advertising company with Massive.

Google rival Yahoo has begun to provide advertising model for downloadable games, Double Fusion and NeoEdge two-game advertising sales agent with the integration of video game advertising. Nevertheless, the U.S. online game site Mochi Media CEO Jameson Hsu believe that Google ads into video games only in the area "to prove the value of this market, which is a very important milestone." Mochi Media and Google Co-operation in Europe to provide in-game advertising.